BUILDING SMARTER WEBSITES
Good websites get admiration. Great websites get business and conversion.
A good website is one of the greatest assets that any business can have. A strong and visually pleasing online presence converts potential customers into contacts. If a potential customer goes to your website and is completely unimpressed, they're likely to go back to Google and pick the next result. If they have a more professional site, boom that's a sale lost. Now having a good website isn't exclusively about looking amazing and having all of these cool graphics going over all over the place, it's about having a website that tells people what they need to know and drives them to your contact pages. Some websites that look great don't at all funnel to contact pages and thus, conversion rates are far below average. Often times a not pretty website with a great design and drive towards getting contacts is going to have a better conversion rate than the prettiest website that not optimized towards driving contacts.
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WHY WEB SPINNERS FOR DEVELOPING YOUR WEBSITE:
Web Spinners is one of the most reliable names when it comes to web development. We have developed websites for clients both massive and small alike. Our experience and our expertise in the field is evident in all of the work that we do. When you have a website developed by us you can count on nothing less than quality, your website will be checked and run through the ringer to ensure that it functions as it should. Some web companies may truly just upload a pre-made theme and fill it with filler content and tell you they’re all done, that may be okay for them but not for us.
Web development deals more with the back-end hardcore stuff that keeps your website running smoothly, if anything this is what you're going to pay a professional to do. Just navigating the back-end in itself can be confusing for most people. Good web development means your site will run smoothly and never bomb out on customers, which looks terrible for everyone.
The world of E-Commerce is truly growing at an exponential rate, every day more and more companies are selling more and more things online. A lot of websites claim to come with "built in e-commerce integration" but it's usually going to be more complex than that. You need a backend developer who truly knows what they're doing to succeed with e-commerce.
WEB DESIGN SERVICES
Web design, this is a good mixture of both back-end and front-end development. The main focus here is taking what would just be content on a page and turn it into something more engaging, make the website funnel visitors to the contact page. You can have the most amazing original content ever, but it means nothing if people aren't clicking.
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Your success depends on your confidence, and that is true if you own the business, or are just an employee. Without confidence, you’ll never take the necessary steps for reaching your goals. Confidence can be increased in people, especially those that haven’t been given much by nature. In this article, we’ll be focusing on some effective ways to become more confident.
Recognize Your Strengths and Weakness
If you take an inventory of your skills and talents, you will find that you are stronger in some areas than in others. Once you have determined which areas you have strengths, and natural abilities, this is where you should concentrate building a successful business. You can offer it as a service or package it as a product You will have a natural tendency to feel confident about doing what you already excel at. In the areas that you have identified where you are not as strong, you can do one of two things: study to bring yourself up to speed or outsource the work to someone who already has that natural ability. For example, if the technical aspects of your business drive you crazy, perhaps your best solution would be to hire a tech person rather than wasting hours at something you’re not very good at. Your confidence in what you are doing will be much stronger if you are concentrating on the areas in which you are proficient.
When you find yourself apprehensive or restless about something; you need to take a break and address the matter. Think about what would be the most dreadful result you could be looking at.
Face Your Fears
It is not likely that in making an assessment concerning your job that you will be losing all that you have put into it. Although we should not throw caution to the wind; we should also not let panic take our lives over and keep us from moving forward with our plans. Sadly to say, there are some who let their anxiety get the best of them to the extent that they freeze in certain situations. One way to build confidence is to carefully look at the fears that are stopping you and to ask yourself how bad it could really be if you made a mistake. Although using caution is wise, once you assess the situation you will see that you went overboard.
People who lack confidence spend a lot of time thinking about what a failure they are and all the things they aren’t good at. If you think about what abilities and skills you have that you can use to help others, your confidence will increase. This can be anything from volunteer work to making your best effort for your clients or employer. Doing these things will show other people a different side of you and will also make you feel good about yourself.
It also changes your focus, as you start thinking more about the contribution you can make rather than on yourself. And the reward will be an improved feeling of confidence because you will lose some of your self-criticism and self-consciousness. Anyone can become more confident, but it doesn’t usually happen overnight. If you practice the tips we have outlined in this report, you will clearly become aware of positive changes in your behavior. Once you start to feel more confident in a certain type of situation, it will soon become second nature to you, and you can then focus on other areas. The more confidence you have in yourself, the more successful your business is apt to be.
If you have a website, or maybe you’re running some other kind of business on the web, you’re going to want traffic that’s actually searching for what you’re offering. And the best way to do that is to optimize your site for the search engines. When SEO is done correctly, you get that targeted traffic and they’ll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site in the long run.
Your aim should be for the search engines to like you, you don’t want them to ban your site. That is why it’s necessary to understand what you shouldn’t do so that you can succeed. You are about to read some blunders you shouldn’t make if you hope to get that targeted traffic that converts.
The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash may help you with the visitors to your website, but search engines can’t see it and therefore it can’t be seen by the spiders.
The search engine bots only care about the text on your site and if it’s not found, they’ll go to another site. You will get ranked higher if you do this. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. The search engines will place you higher the more content you have. It’s essential for you to avoid committing the other mistake which is to use content that’s not yours, as you’ll want to consider ethics. You can’t just copy content and hope that it’s going to help you, because it won’t. While nobody may notice at first, people will soon recognize that you’ve stolen the content you’re using. The largest downfall is that the search engines have figured out how to get around this, and they can recognize content that’s been duplicated. Your site will stick in the filter that’s reserved for double content and that will not rank you very high. That’s why it’s necessary to insert content that’s one of the kind that readers and the search engines will both enjoy.
Irrelevant Title and Description
Another SEO error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Search engines use the title and description to try and determine a central theme for ranking your site in the results shown to visitors. Compared to a few years ago, search engines and their algorithms for determining rankings have evolved, so pay attention to these elements.
Search engine optimization can bring more free traffic to your site than you have ever dreamed possible. It takes patience, time, and consistency. Sometimes the best things are worth waiting on. No matter what, don’t fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.
The Internet Lifestyle
The so-called internet lifestyle invokes thoughts of easy living while the money keeps flowing in – take a reality check if this is what you imagine is waiting for you as an aspirant internet entrepreneur. It is certainly possible, but not usual. The fact that it’s a home-based enterprise does not mean that things happen as easily as some may have you think. Go somewhere else, if you see an advertisement about turning into a millionaire in only a month.
Know the Risks
Despite the fact that it does happen for many people, don’t be expecting it to happen to you. Becoming an online, work-from-home business entrepreneur does get you out of the 9 to 5 rut and away from the annoying manager, but it is not all plain sailing. Sure, you can choose your hours and get dressed as you please when you work from your home. There are numerous benefits to having a work from home job, but an online business is not always smooth sailing. The risk attached to online enterprises is no different from offline, although they may not require as much seed money. Don’t be frightened off, but know that you could lose a lot of things along the way.
Have a Backup Plan
It may mean that they must endure a period of financial hardship, but the majority of online business owners quit from their jobs at some point. Success, or the length of time it takes to achieve, is not definite. You may well spend a lot before seeing your cash flow turn positive, so this is something you need to accept initially. One thing, however, in the event your Internet enterprise works well for you, any losses you suffer through will be insignificant compared to the gains you’ll make, because of the risks you are willing to take. The fixed source of income you were getting before beginning your enterprise, which is no longer there, is a great risk. It could be great for you if you persevere, but terrible if your venture goes under because of it.
You will find risks in any venture, as even the largest businesses sometimes fail. Owning your own business will mean that you will not have the comfort of a fixed monthly income, and you require the right mindset to cope with that. You can earn lots of money some months, and other months, nothing at all. You need to be ready for the losses, as well as how to budget the money when you experience good months. Perhaps you are not the born entrepreneur after all, and the 9 to 5 routine that brings in a scheduled paycheck is not really that awful.
It will take hard work to achieve success as an entrepreneur, but once you have won through the tough patches you will rejoice that you stuck with it. It will require plenty of hard work to start with, but in the final outcome it is going to all be returned to you many times over.
Although you don’t have to possess tons of different qualities to become a thriving business person, you do need to have confidence in yourself. It’s possible to start a business with little experience, education and financing, however less than a little confidence won’t even get you a little ways down the road. On a brighter note, you are not tied down to the level of self confidence you had when you were born. We will be sharing many different verified strategies for bettering your confidence and this will in turn help you attain any goals you are seeking.
This article will present you with a number of different techniques that have been demonstrated for increasing your confidence, which will help you reach whatever goals you are striving for. Nobody is perfect, so you should really ask yourself how you will react when you make a faux pas. If you let an inaccuracy or hold up identify you, than it won’t take much for you to become downcast. If, on the other hand, you learn what you can from your mistakes and then try a different approach, you can emerge stronger and wiser from the experience. Do not allow yourself to be a perfectionist because this will just deter you from trying out new things. Usually it’s better to take away knowledge and grow from a particular triumph or fiasco, rather than allowing it to label you.
To be a more confident person, you need to understand that the outside world has lots of information that can make your confidence better or worse. If you spend your time focusing on news stories about how bad the world is, or watching mindless TV, your levels of confidence or optimism are not going to be too high. To be hopeful you need to be spending your time with hopeful people, and listen to what the say and read what they write. Even though the material is very good, it can be other things as well as positive thinking or strictly motivational. Books and articles that are educational will help your confidence, along with quality movies and literature. You will feel more confident by learning subjects you are interested in, especially when they prepare you better for working at your business.
Your communication skills are very important to your level of confidence. We may think of confident people as very outgoing or even aggressive, but this isn’t necessarily the case. It’s not necessary to adjust your rudimentary personality however you should make the most of it. Become a people pleaser and flatter them when the time is right. If you express indebtedness to someone and how thankful you are than they will want to be considerate of you. The other side of the coin is that when someone compliments you, accept it graciously and don’t try to deny it. Your aim should be to increase you confident so much that you are able to feel comfortable both giving and receiving honest compliments.
The methods we have shared in this article for boosting your confidence can help you in a number of ways. It doesn’t matter if you are trying to come up with a list of objectives or swaying people to do things, in business, being confident is paramount. Prior to achieving things in your life, you must first have confidence in yourself. If you don’t feel as confident as you wish to, play it up like you do and act in ways that you think a confident person would for that instance.
Want to boost your online business to new heights? If the answer is “yes,” then you have to learn about the proper copyrighting procedures. This is because it’s important to write web content that is not only appealing but also gets sales/leads. One of the keys of good copywriting is search engine optimization. Your search engine rankings are determined largely by how well the SEO copywriting is placed in your sales copy. Dealing with two things at once to get the best placement with key phrases and words, offering a fresh and upbeat sales copy that is also has a proficient appearance, can certainly be quite a task at times. In this article we will be looking into a few SEO copywriting tips that will help you create perfectly optimized content which will help you drive targeted traffic and convert it as well.
Your choice of keywords is “key” in the ultimate success of the SEO copy you compose. High search engine page rankings will only occur when you devote ample time to finding the proper keywords and keyword phrases. Be sure to sprinkle the keywords you wish to focus on throughout the entire article, not only at the beginning or end. However, you also need to be sure to not clutter your writing with too many different keywords, so be sure to focus on only a few per copy. On top of this, remember to consider the frequency with which you will be employing the keywords in your writing. Some marketers believe that you should never have more than three percent of your total text be comprised of keywords or phrases.
If you have a little more or a little less than 3%, don’t sweat it. It is simply a guideline to help you maintain the appropriate keyword density. The real rule of thumb is to make sure that while you utilize keywords and phrase within your writing that you ensure your text is still read-able and stimulating to your site’s visitors. You don’t want to ruin the value of your site’s content by over use of keywords, otherwise it’s all for nothing. As you go along and learn, try to figure out what your own standards are for keyword and phrase frequency based upon your results. If you want to check the density of your keywords, you can find many free tools on the internet that will help you.
You want your SEO copy to rise above your competition and bring you responses; therefore, you must provide reliable, useful material. In order to make this happen, you could include additional people in this ordeal, such as those who are very familiar with the product or service you are offering. They will not be required to write content, although they do have the choice to work with you or your copywriter in order to instill a greater feeling of depth in your writing to make it seem more educational. This will help you carve out content that not only gives all the required information but is also interesting to your visitors.
Search Engine Optimization is a relatively new venue and still expands each day; it is constantly being updated and fluctuates, which is why it is so important to stay up-to-date with it. Creating influential copy that turns visitors into customers, SEO copy writers must be flexible enough to shift with these evolutions.
Quality content is completely centered on writing for your readers and making an article appealing and interesting for people. While utilizing good SEO copywriting techniques to help build up your site’s ranking in search engines, it could also result in greater revenue and a larger number of traffic. You will not get the end results that you expect regardless of how impressive your website or blog proves to be if it does not have high quality copy.
You are absolutely capable of developing an outlook that will help you build your business. Everybody has potential that they have yet to tap into–science has told us this for decades. The thing that you need to do is believe that you are capable of more. And it really all begins in your mind with your thoughts. All people dream about building better lives for themselves, both personally and professionally. But typically this is where it stops because very few people believe that they are actually capable of carrying out these plans. This is where you usually run into walls: the core beliefs you have for yourself.
Around the world, people are struck with the impulse an emotion of fright. That is why it can be so powerful when it is working against you. When you are considering starting up a new business, you might get off track if you allow your mind to get agitated about the what-ifs. This is a common sign and it signifies that you have trepidation towards at least one thing (and probably many more). The most excellent way to take on a phobia and learn to take care of it is to deal with it directly. Sure, that can make you feel ill at ease, though you need to remember that your mind is continually working toward ways to avoid it. Just realize that it is normal to have reservations about doing something for the first time.
You can be absolutely sure that there will be some projects of yours that are going to fail. Some will fail to live up to what you had hoped from them while others are going to fail 100%. This is the truth for everyone and will be absolutely normal for everybody. Everything will never go as you want it to go. Most of the time you are going to sense that you will have to move on. That means you have to be willing to cut it loose and just lay it to rest. But the good news is there are millions of things to promote online. You can pick something else and work with that.
You might be plagued by negative thoughts or think that making money online isn’t possible and that’s okay, this is something that lots of people think and believe. Maybe you are hoping to do something about it but you aren’t sure how to get started. Well, it all begins with a single thought and then you keep adding to that thought. You just have to decide what sort of way you want to think and believe about yourself. Once you do this you’ll be ready to get to work and take real action. Start small, like doing research into online busiensses. Or, a smart idea is to join a reputable marketing forum. Learn from other people by talking to them–ask questions and then build your knowledge pool from there. It’s important to remember that you have the power to create the attitude that you need to make successful lifestyle changes using only your mind. You have to actually work and building these behaviors and habits though. It’s important that you not be too hard on yourself because it is going to take serious dedication to reach your goals.
In order to properly plan and launch a joint venture you need to be able to leave your comfort bubble. Some of you are going to dislike this idea and others will not care. And maybe there’s a fear factor that stops them, or you, so you may need to address that. Joint ventures are possible no matter what size business you are operating. It is important, however, to be sure that both you and your partner are good matches for each other.
You can sum up joint ventures in one word – leverage. Leverage is something that, if you’ve done any studying of history, you know was useful for a bunch of different applications and situations. It is rare to find something that holds more power than leverage. JVs just naturally employ leverage because all of the companies and individuals involved benefit from the combined power of their individuals.
What you should do is create a joint venture so that you will be able to get as much leverage from them as possible. If everything comes together the way that it should, that is when the work that leads up to the launch will pay off. You can get as much as millions in the payoff, depending on who you work with and the size of the business they run.
One of the best things that you can do to get people to take you up on your joint venture offer is by behaving properly when you want to sell to other people. When you put together your offer you need to sell prospects on how they can benefit by doing this joint venture with you. You want them to be incapable of refusing your offer. Try not to hype these offers and then tone them down later; this ends your JV immediately. It is important to offer people proper value–it is what you would do if you were selling to a regular customer. If they receive JV offers from others, then you will be competing with the others. Be wary of trying to offer things like bonuses that aren’t a part of your primary offer. It’s typically something that doesn’t happen unless you can offer something truly great and interesting.
Finding good JV partners is only a good idea if you have a phenomenal idea that creates a win-win situation. Finding the appropriate words in Google is what you need to do to find these partners. After you have found a list of potential JV partners, do research on every one of them. If the business is larger than yours, you want to make sure you do not approach them. Your partnership must complement one another. It is an important guideline you need to abide by. Avoiding your competition is a good rule of thumb. Basically, every JV partner must bring something that complements the relationship. And, as you may have guessed, your JV partner was have a solid reputation in the industry.
The internet has created all kinds of innovative marketing tactics. If you think about it, though, joint ventures were being conducted by merchants many thousands of years ago. There are innumerable ways for JVs to be created. If you take a look at what you have to offer and what you need from another business, you might have the basis for a JV. The more you learn about how JVs are created, the easier it will be to get yours off the ground.
Before you can succeed at anything, you need to do some real planning–it’s how you become successful. But if you take a business blog in this case, this type of planning means you have to know what’s involved. Yes you will have some general ideas but what matters is that you create a good structure. And this becomes more important if you want to do search marketing. If you want to be really successful, you’ll implement the following tips for planning out your business blog.
The structure of your blog must be properly set up before it’s uploaded to the web. You need to determine the overall main topical theme for the blog as well. Whatever you’re going to target with your blog, your theme should reflect the primary keyword phrase. Creating your blog structure begins with this starting point – the topical theme. Every keyword that you choose and not going after should relate to the primary keyword, and also correlate with the theme itself. So whenever you create a blog, a central strategy to focus on is creating a site built around a main keyword-based theme. As long as your blog is structured in this way, it will be very effective because it will be based around a central theme.
The Google updates that just occurred (specifically Penguin) has motivated people to step up their game in regard to SEO. Over optimization can be a very tricky process, something that Google has warned about. There are many SEO plugins out there for you to use, so when developing your SEO strategy, you may have to use them.
You want to have better rankings, and you need to ignore Google updates. Just make your blog SEO friendly with SEO plugins and you’ll be just fine. Unfortunately, Google has completely confused the online marketing world for both large and small businesses. What you need to do is ignore all of this, learn proper on page SEO, and do your best to get to the top of the rankings.
A truly common newbie belief and behavior is to want complete and total perfection before they will launch anything. When it comes to a new blog, it is important to make sure that you have all of the major players in place before you allow it to go live. This isn’t entirely necessary and it puts off your ability to get started. You only need to have the absolute essentials in place, like your content and the few plug-ins that you need the most. You don’t need to have all your desired categories in place that you will eventually want. You only need a few of them tops. Any homepage copy that you think up needs to match the theme and approach you’ve decided to take. Then you just have to put one, possibly two, posts into your various categories and you’re good.
If you really want to have a successful blog, then you need to do accurate planning for exactly what you intend to accomplish with it. This is very well known and not in dispute among experienced blog builders. It can be painful to make certain mistakes in Internet Marketing, which is why most experienced IMers will tell you need to plan.
When you decide to use third parties for your search engine optimization, then it becomes critical to know the SEO company you will assign this task. You cannot base your decision on who has the best marketing for their business, either. You want to get your money’s worth and rank all the way at the top, so it is still reduced to your decision. There are several important knowledge areas you really must acquaint your self with, first. Read and absorb the following tips on making a wise choice for your SEO company.
Once you find an SEO company and their site, check out the testimonials and verify their customer sites are doing well.
When you do that simple test, you may not even bother to contact the company and will move on. What this will do for you is offer a quick way to screen them, and then you can choose a path based on that. Do not forget to just Google the name of the person or the business you are interested in, and see if there is anything on the net about them.
Before you get all happy and jump into the waters with your SEO company, see if they understand your objectives. Since they are being paid for their services, you would hope they will want to have a sincere interest in your success.
You have to ensure that the digital marketing company actually gets your online marketing objectives, and they have to be doubly sure about what you want from them. Just use your common sense and be very aware of what is going on and being said. You will get a feeling about the people you talk to, and be willing to leave it if anything does not feel right.
Let’s look at another very important area of concern that has to do with your content and SEO. What you have on your blog or site has to be considered for SEO because it will be part of the magnet that makes it all happen. Make every attempt to find out what they will do and not do, plus you can look at the sites belonging to their clients. If your site has never been optimized at all for SEO, then everything will probably need to be done.
What you need to do is build on the information we have shared with you, and that is for your safety. When you go for the right kind of SEO company, you see results coming your way, and this information helps you reach out to such a company.
Also make sure you never deal with an SEO company that does black hat techniques. Even though you have to protect your interests, remember the other business is looking to do the same thing.
It doesn’t matter what kind of niche you’re targeting, as long as you’re able to hire a good designer for the job, you will have extremely good results. In the following article we shall be looking into how you should go about hiring a web designer and what it takes to get the right one.
One thing that is obvious, but many do not quite think it through is what your site needs to accomplish. Are you looking out to create a strong brand recognition or make more sales? As you can guess, the answers to these questions will be a great help when you begin talking to designers. Bear in mind the most important people who need to like the site are those for whom it is intended. This is just the basics of putting together a site that is appropriate and targeted to your particular niche audience. The feel of your site should strongly reflect your brand’s message/tone. Naturally this includes the question of knowing who your market is and what they want. Maybe you have already done some branding in the past, and if so then you should include that in your new site. Actually, all of this will make the designer’s job must easier, and that will mean your site will look better and get completed faster.
Do not rush the process, and take the time to request any samples of the kinds of site you want to have. Every creative designer has his/her own style of working, and certain elements that are common across their designs. Take the time to see if anything jumps out at you that you may want to incorporate in your site. Obviously, this is something that you only want to do once for any site, and that is why taking the time to hire the right person is so important. But it is not so hard to ensure a happy ending if you do the right things in the beginning when you are hiring.
You should always scout around and interview different web designers and then compile a list of those that may work out. One other really very good idea is to record all your thoughts on them so you can compare notes later on. Choosing a web designer that is right for your project does not need to be an arduous task. When you feel you have spoken to enough people, and you find some you really like then just make the call. Communications with your web designer are critical to the success of your site, so be sure to remember that.